A Neverending Story is the Apple iPhone 18 Pro campaign with Fastweb, created by The Bunch and produced by Utopia. A day outdoors among the mountains and the water of Lake Como, from first light to the last, lived together with friends and never cut short.
In this director's cut I chose to tell it through sensations rather than features: breath, skin, cold water, the rush of running uphill together. The iPhone is never the hero on screen, but one more eye among ours — the one that keeps what we forget, and is still there, at 100%, when the day is over.
Directed by
Davide Fantuzzi
Client
Apple × Fastweb
Agency
The Bunch
Creative Director
Oliver Palmer
Production
Utopia
CEO Utopia
Francesco Di Trani
Executive Producer
Giulia Gallo
Junior Producer
Francesca Pirrelli
Production Coordinator
Marco Dal Borgo
Location Manager
Cinzia Paini
1st AD
Gabriel Reyes
DOP
Alessandro Luisi
1st AC
Federico Tarchini
2nd AC
Michelangelo Carliez
Steadicam Operator
Stefano Camaioni
Gaffer
Iacopo Ferrari
Electrician
Andrea Minucci
Key Grip
Pietro Gallina
Stylist
Valentina Moro
Make-up Artist
Giulia Colella
Props
Vlad Chetrusca
Talent
Gionata Curreri, Bruno Ceci, Gaia Cairoli, Federica Maggioni, Diego Ponzano
Post Production Producer
Eugenia Ferrario
Editor
Matteo Ranzato
Colorist
Leonardo Masoero
Sound Design
Lorenzo Cuccato
Voice Over
Mimetic Media
VFX
Matteo Toffalori
BTS
Federico Benetello
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